Samsung Galaxy Unpacked 2026: Can Samsung reinvent foldables as Apple and Chinese rivals close in?

Samsung’s latest Galaxy Unpacked event is expected to offer more than routine hardware upgrades, with investors and consumers watching closely for the company’s next move in foldables and artificial intelligence. The smartphone maker faces mounting pressure from lower-priced Chinese rivals, rising component costs and growing speculation over Apple’s long-rumored foldable device. Industry observers will also be looking for signs of a new foldable design, enhanced Galaxy AI features and clarity on whether premium AI capabilities could eventually become paid services. The announcements could shape Samsung’s strategy in the premium smartphone market over the coming year.

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