Under the proposal, Google would be required to provide access to key search data, including ranking, query, click and view data, on fair, reasonable and non-discriminatory terms. The move is aimed at enabling rival search engines, referred to as “data beneficiaries”, to optimize their services and better compete with Google Search.
The proposed framework also sets out conditions around the eligibility of entities that can access such data, including artificial intelligence (AI) chatbots with search functionalities. It further details the scope of data sharing, the frequency and means of access, and parameters for pricing the data on fair terms.
In addition, the Commission has proposed measures to ensure the anonymization of personal data, along with processes governing how beneficiaries can access the shared data. The regulator said these steps are intended to ensure that access to search data does not compromise user privacy while promoting competition.
The Commission has opened a public consultation process, inviting feedback from stakeholders on the proposed measures. Interested parties have been given a deadline of May 1 to submit their views.
Following the consultation, the Commission will assess the responses and may revise the measures before issuing a final decision, which will be binding on Google. The final decision is required to be adopted by July 27, 2026.
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The development forms part of ongoing specification proceedings under the DMA aimed at ensuring fair and contestable digital markets.
