According to a filing with the US Securities and Exchange Commission (SEC), the company will lay off almost 145 employees out of 631. The layoffs are scheduled to begin in the second quarter of 2026 and are expected to be completed by the year-end.
GoPro to pay millions to fire workers
The restructuring plan, approved by GoPro’s board of directors on April 7, 2026, is estimated to cost between $11.5 million (approximately ₹106 crore) and $15 million (approximately ₹138 crores). These costs will primarily go toward severance packages and healthcare benefits for affected employees.
GoPro CEO and founder Nicholas Woodman had earlier cited “macroeconomic pressures,” including supply chain disruptions, rising memory prices, and tariffs, as key challenges impacting the company’s performance, reported India Today.
Third round of layoffs
The American camera maker had earlier predicted that it would return to profitability by the end of the 2025 financial year. The company, however, reported a loss of $9.1 million in the fourth quarter due to declining revenue and an increase in competition from rivals DJI and Insta360.
This marks the third round of job cuts for GoPro in recent years. In 2024, the company had already reduced its workforce by about 4% in the first quarter and a further 25% in the third quarter.
With this move, GoPro joins a growing list of global tech companies downsizing operations. Companies such as Oracle, Amazon, Meta, Atlassian, Block, and Microsoft have also announced significant layoffs.
GoPro is expanding its portfolio
Meanwhile, GoPro is attempting to revive growth by expanding its product portfolio. The company is investing in AI-driven offerings and developing a new image processor, GP3. It also plans to unveil new cameras powered by this processor at the NAB tradeshow later this year.
First Published: Apr 10, 2026 10:27 AM ist
