Amazon’s war on fakes goes predictive: AI, early warnings, and global crackdowns define new trust playbook
In an era where e-commerce growth is increasingly shadowed by counterfeit goods, fake reviews, and phishing scams, Amazon is signaling a strategic shift—from reactive enforcement to predictive prevention. Its first-ever Trustworthy Shopping Experience Report, released on April 22, offers a sweeping look at how the company is deploying artificial intelligence, legal muscle, and cross-border partnerships … Read more
