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There’s a lot of money in working against AI too

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With unprecedented money flowing into artificial intelligence (AI), the cost of generating synthetic media has dropped to near zero. For the same reason, the premium on proving authenticity rises exponentially.

Therefore, commercial banks, global advertisers, and sovereign governments are investing in startups developing tools to verify human identity in an era of cheap, generative AI. Industry analyst Gartner projects that half of all global enterprises will actively invest in anti-deepfake and disinformation-security tools by 2027.

Let’s take a look at some of the players who have raised money recently:
Hyderabad-based Deep Algorithm Solutions, founded by JP Mishra, has raised ₹26.8 crore (approximately $3.2 million) across two venture rounds. Its capital structure includes a ₹10.8 crore seed round led by Unicorn India Ventures, followed by a ₹16 crore Pre-Series A round with participation from UAE-based SB Investment and enterprise tech angel investors.

The company’s core engines, adapID-AI and BotShield-AI, provide behavioral biometrics and bot defense to financial institutions. Mishra stated that the company recorded a threefold increase in closing annual recurring revenue (ARR) between fiscal 2025 and fiscal 2026, and is forecasting a 20-fold increase by fiscal 2027. Deep Algorithm lists Canara Bank, Karnataka Bank, DCB Bank, and CSB Bank as reference enterprise deployment clients.

Mumbai-based Protectt.ai Labs, founded by Manish Mimani and Mohanraj Selvaraj, has raised $16.6 million across three rounds, according to data compiled by Tracxn. Its primary capital injection was a ₹76 crore ($9.1 million) Series A round led by Bessemer Venture Partners.

The firm sells mobile application security software AppProtectt and MProtectt to commercial banking groups, insurance firms, and non-bank lenders. The company claims its technology runs across 300 million active smartphones, processing 2 billion mobile application sessions monthly to block an estimated 200 million fraud attempts.

Neither Indian firm has published audited regulatory financial statements via the Ministry of Corporate Affairs (MCA21) for the latest fiscal period.

EarnOS draws $18.5 million for verification tech

New York-based verification platform EarnOS announced $18.5 million in new financing on June 17, 2026, alongside the launch of its consumer application, ero, across the US, Canada, Australia, and the UK. The fresh capital brings the company’s total lifetime funding to $23.5 million, building upon a $5 million seed round closed in January 2025.

The latest capital intake comprises a $6 million Pre-Series A round led by venture capital firm 1kx, with participation from Coinbase Ventures, Circle Ventures, and Social Graph Ventures, and a separate four-year, $12.5 million non-dilutive strategic investment from blockchain infrastructure specialist Verona.

EarnOS Chief Executive Phil George stated that brands lose an estimated $100 billion annually to automated bot traffic and synthetic engagement. To counter this, the company’s application deploys zero-knowledge transport layer security (TLS) to verify user actions online without exposing underlying personal data.

While the company claims it has launched with more than $30 million in annualized brand reward commitments across retail, rideshare, and streaming platforms, it has not disclosed an audited revenue figure or an official valuation.

Reality Defender expands capital base to $52.4 million

Reality Defender, a New York-based deepfake-detection firm founded in 2021, has lifted its total capital base to approximately $52.4 million following successive strategic extensions.

The company upsized its Series A round to $33 million in October 2024 in a capital raise led by Illuminate Financial, with backing from Booz Allen Ventures, IBM Ventures, and Accenture. It secured further undisclosed strategic investments in April 2025 from BNY, Samsung Next, and Fusion Fund.

Data compiled by Accenture’s Cyber ​​Intelligence unit highlights the urgency underpinning the sector: the trading of deepfake-related software on dark web forums surged 223% year-on-year between the first quarters of 2023 and 2024. Threat actors are now paying up to $20,000 per minute for high-quality synthetic video tools. Reality Defender has not disclosed its audited revenue, but has formalized individual deployment partnerships with major commercial banks, law firms, and government agencies.

Imper.ai focuses on metadata with $28 million launch

Brooklyn-based security firm imper.ai launched from stealth with $28 million in funding, led by Redpoint Ventures and Battery Ventures, with participation from Maple VC, Vessy VC, and Cerca Partners.

Unlike traditional deepfake-detection suites, imper.ai does not analyze media content directly. Founder and Chief Executive Noam Awadish, a former executive at autonomous vehicle developer Mobileye, said the company tracks metadata signals that attackers cannot alter. This approach aims to bypass the ongoing “AI arms race” between content generators and content scanners.

Here are some other examples from around the world:Innerworks (London): Raised €3.7 million to scale software targeting identity fraud. The company claims that deepfake-driven fraud attempts have risen more than 2,000% since 2022.

Trustful (Milan): Secured €6 million to extend its automated fraud-prevention suite to synthetic media and deepfake scams.

Keyless (London): Closed a €1.9 million round for biometric authentication systems designed to block injection attacks. The firm reported a self-disclosed 73% reduction in client account-takeover fraud.

Acorú (Spain): Secured €10 million in a Series A funding round for anti-money laundering compliance tools.

IdentifyAI (Milan): Raised €5 million from United Ventures. The firm partnered with Finnish cybersecurity vendor F-Secure to integrate synthetic media detection into consumer digital protection products.

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